We didn't study parking operations.
We ran them.
800+ employees. $85M in annual revenue. The largest parking operation at LAX. Then we built the firm that owners call when they need someone who's actually been in the lanes and booths.
800+ employees. $85M in annual revenue. The largest parking operation at LAX. Then we built the firm that owners call when they need someone who's actually been in the lanes and booths.
Joe Dudek managed the entire parking ecosystem at LAX as General Manager. 800+ employees across every function. $28M payroll. He didn't just oversee it. He rebuilt the control environment from inside, executing a 40% staff reduction while growing net revenue by 200%.
Jason Scott ran the day-to-day operations on the ground. 450+ employees. $85M in annual revenue. He knows what breaks inside a parking operation at scale because he fixed it in real time while keeping revenue flowing and improving customer experience.
In 2015, they left to build something different. Not a management company. Not a technology vendor. An independent firm that sits on the owner's side of the table and reviews every asset as if they owned it themselves.
Joe Dudek starts his career in parking. Over the next fifteen years he takes on pivotal roles across airports, off-airport facilities, hospitals, hotels, valet, medical centers, on-street, municipal contracts, and Class A commercial buildings.
Joe founds Priority One Parking, an off-airport parking enterprise. Multiple facilities. New standards in customer service and operational efficiency. Building a multi-location business teaches the economics of ownership from the inside out.
General Manager of one of the nation's largest parking operations. 800+ employees. $85M in annual revenue. $28M payroll. Joe executes a 40% staff reduction while increasing net revenue by 200%, rebuilding the entire control environment.
Jason Scott joins as Operations Manager. 450 employees. $22M payroll. 30%+ profit margins. He learns what breaks inside a parking operation at scale and what it takes to keep it running while fixing it. The partnership begins here.
Joe and Jason leave LAX to build something different. Owners need someone on their side who has actually operated parking at scale. JDE launches with assurance and project management. Two people, one vision.
JDE is awarded the largest parking guidance system project in the United States. 28,000+ spaces across the LA Metro transit system. The firm's project management reputation is established overnight. Jason becomes partner.
Coast to coast. Asset management, parking studies, audits, and project management for airports, REITs, municipalities, and institutional owners. What started as two consultants in LA now serves clients in every major market.
The parking industry's first purpose-built mystery shop program. Not borrowed from retail. Built by parking professionals who know what to look for because they've been behind the counter. 3,000+ shops and counting.
Measured, documented, and traced back to specific operational gaps. Revenue recovered across municipal systems, airports, REITs, healthcare campuses, and hospitality portfolios. Every engagement at 10%+ of gross revenue.
JDE introduces My Parking Supply, an online platform offering 500+ parking consumables and operational supplies. Parking, valet, janitorial, construction, traffic, and safety. If it keeps an operation running, we stock it or we source it.
Umojo partnership for AI-driven analytics. Joe presents at PIE. The firm triples staff, crosses 800 completed projects and $150M in managed installation value. A decade in, the thesis still holds.
We didn't enter parking through consulting or finance. We entered through operations: managing cashiers, reconciling revenue, fixing broken gates at 2 AM. When we audit your facility, we know what a red button on a vend terminal means. We know what 1,507 missing tickets in 177 days looks like. We've seen it because we've lived it.
We work for the asset owner. Not the operator. Not the vendor. That independence is why we found $277K in contract overages an operator didn't disclose, $76K in payroll anomalies a city didn't catch, and $900K in revenue a lot owner was leaving on the table. Others have incentives to overlook. We don't.
800+ PARCS installations across SKIDATA, Flash, S&B, TIBA, HUB, IP Parking, SurePark, and Metropolis. We recommend based on what the asset needs and what integrates with what's already there. We've evaluated $1.12M guidance systems and told clients to hold off on $50K investments that weren't ready.
Every finding connects to a dollar amount. Every recommendation includes an effort level and a timeline. In 100+ engagements, we've recovered 10%+ of gross revenue for every owner who has engaged us. $5.5M+ in quantified findings across municipal systems, airports, REITs, healthcare campuses, and hospitality portfolios.